Our Mission
At Jon Medina Coaching, our mission is to help athletes grow the right way. We focus on building strong fundamentals, confidence, leadership, and character—on and off the court. Every athlete is coached with intention, using a development-first approach that prepares players not only for basketball success, but for the challenges and responsibilities they’ll face beyond the game.
Our Values
1. Stay Humble
Remember where you came from and treat everyone with respect, no matter who they are.
2. Work Hard
Show up every day, give your all, and never take shortcuts — effort builds character.
3. Be Real
Speak truth, act with honesty, and be genuine in every situation — who you are matters more
than what you have.
4. Stay Calm
Stay calm under pressure, control your emotions, and respond with wisdom, not reaction.
5. Help Others
Encourage, inspire, and serve the people around you — greatness is meant to be shared.