Our Mission

At Jon Medina Coaching, we are dedicated to unlocking each athlete’s full potential by building a foundation of skill, leadership, and character both on and off the court. Our personalized approach empowers athletes to not only excel in basketball but also to grow into strong, confident individuals who are prepared to overcome challenges and succeed in every aspect of life.

Our Values

1. Stay Humble

Remember where you came from and treat everyone with respect, no matter who they are.

2. Work Hard

Show up every day, give your all, and never take shortcuts — effort builds character.

3. Be Real

Speak truth, act with honesty, and be genuine in every situation — who you are matters more

than what you have.

4. Stay Calm

Stay calm under pressure, control your emotions, and respond with wisdom, not reaction.

5. Help Others

Encourage, inspire, and serve the people around you — greatness is meant to be shared.